Long the domain of Tony Stark and his silver screen pals, AR is fast becoming a reality that user experience designers need to make considerations for.
The personality types presented by Eastern and Western astrology don't offer full-blooded user profiles, but they can be a good place to start a research session.
The author of the new O'Reilly book, Lean UX: Applying lean principles to improve user experience, shares his thoughts on outcomes, iterations, and more.