ARTICLE NO. 129    February 21, 2007

Design comes to Davos

by Alex Schleifer
What’s the big topic in Davos this year? Innovate or die. Great to see design and creativity get the deserved attention. Worrying to see how long it took for it to happen. “...big companies the world over have woken up to the fact that they have organized and controlled their firms to the point of stultification by using ERP, CRM, TQM, and other reliability-oriented systems. They need to think in a fundamentally different way to reinvigorate their firms, and so they’re reaching out to design and innovation…” (From Business Week via Mike)

ABOUT THE AUTHOR(S)

Alex is CEO of Sideshow , an award winning creative agency. You can read his blog here.
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Alex Schleifer
February 21, 2007
Indeed. Well spotted — ouch. Hope you still enjoyed the article.
February 21, 2007
This article is dated 11 January 2006 — maybe a better start to this post would have been “What was the big topic in Davos last year…”
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