Gartner weighs in on the issue of Flash vs. HTML5
Lastly, the average enterprise won’t effectively use Flash or HTML5 or any other shiny new UI technology. Because the root problem as I see it is not lack of powerful UI technology. Instead, the root causes for sub-optimal user experience have to do with lack of appropriate process, and governance, and lack of a genuine commitment to a quality user experience. Such a commitment would lead organizations to adopt a user-centered usability-oriented development process. Rather than taking these steps, we see a lot of projects that are “stakeholder driven” (i.e., driven by internal politics). Very few organizations center development around user needs by relying on objectively measured data about user behavior. Most enterprises don’t care enough about the user experience to change their habits (developer-driven, vendor-driven, stakeholder-driven). The principles of creating effective user experiences are well-known among successful external-facing ecommerce or consumer sites such as Amazon, Ebay, Expedia or Facebook. Unfortunately, it will likely be a long time before these principles become part of the average enterprise skillset.
ABOUT THE AUTHOR(S)
Jonathan (@first_day) is a tech-focused jack of all trades and the editor-in-chief of UX Magazine. He is also the author of Effective UI: The Art of Building Great User Experience in Software, published by O'Reilly Media. Through its partnership with UX Magazine, Jonathan is also a senior advisor to Didus, a recruiting and career development company focused on user-centered professionals. As well, Jonathan is Managing Director, Product Strategy & Design for Dapperly, a fashion-oriented software product startup, and he is the Principal of First Day, a small private equity and consulting company. From 2005 to 2009, Jonathan helped found EffectiveUI, a leading UX strategy, design, and development agency focused on web, desktop, and mobile systems.