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Article by Moishy Neulander
5 min read
How Insight from Netflix Profiles Doubled Our Conversions
  • The article discusses how Gett, a taxi booking platform, leveraged insights from Netflix to implement a profile selection feature, significantly improving user experience and doubling business conversions.
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Conversational ai is changing the nature of every job at every company starting yesterday.

 
The Disruption of Customer Experience: How Conversational AI is upping UX and CX standards
  • By transforming the way humans interact with technologies and making them more accessible to the public, conversational AI is raising the bar for customer experience.
  • One of the most tangible impacts of conversational AI has been on customer support and sales conversion. Thanks to the automation of conversations, the load on human staff is reduced, which leads to greater customer and employee experience.
  • As technological development advances, more opportunities to make good use of conversational AI will emerge. Nevertheless, it’s also necessary to not underestimate potential challenges related to legacy systems, data availability, shortage of conversational AI specialists.
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13 min read

There’s a ton of noise, promises and exaggerations flying around. Here’s a breakdown of the sixteen conversational AI platforms in Gartner’s 2019 Market Guide.

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11 min read

How to use storyboarding in UX and service design without the knowledge of sketching or graphic design

Article by Yaron Cohen
How to Create Storyboards for Design Projects Using Generative AI
  • The article delves into the utilization of generative AI to create storyboards for design projects, catering particularly to individuals lacking sketching or graphic design skills.
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9 min read

Designers should not be mere decorators, but understand language and microcopy, which is a crucial design skill, now more than ever.

Article by David Hall
The Essential Guide to Microcopy and Becoming a More Literate Designer
  • The article emphasizes the importance of microcopy in design, highlighting its role in enhancing user experiences and providing guidelines for crafting effective microcopy throughout the design process.
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10 min read

Did you know UX Magazine hosts the most popular podcast about conversational AI?

Listen to Invisible Machines

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