James Breeze has a Masters of Organizational Psychology and his goal is to improve people's lives through improved design and usability of technology. He runs Objective Digital, a UX consultancy in Sydney, Australia. An eye tracking evangelist, he is also the authorized Tobii Eye Tracker and iMotions Attention Tool reseller in Australia and New Zealand. He can be found tweeting about UX @jamesbreeze and about eye tracking @tobiieyetracker. His blog is UsableWorld.