Susan Weinschenk first used a computer in the mid-1970’s, in graduate school. "I wrote and ran my first computer program, and the printer spit out a piece of paper that said 'JOB ABORTED.' Rather than being discouraged I was fascinated! What would happen when 'normal people,' not computer scientists, interacted with these things called computers?" She thus started a 30-year career in applying psychology to the design of technology. Susan has a Ph.D. in Psychology and her newest book, Neuro Web Design: What makes them click?, applies the latest research on neuroscience to the design of websites. A popular speaker and presenter, her nickname is "The Brain Lady." She is Chief of User Experience Strategy, Americas, at Human Factors International, and runs the popular blog whatmakesthemclick.net.