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The Power of Interaction Data: Tracking User Behavior in Modern Web Apps

Explore how interaction data uncovers hidden user-behavior patterns that drive smarter product decisions, better UX, and continuous improvement.

by Srikanth R

14 min read

Usability Tests vs. Focus Groups

Design Thinking, Focus Groups, Product Design, Usability Testing, User Experience, UX Design, UX Research

IDEAS IN BRIEF

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How UX Design is Revolutionising Medtech Cost Efficiency

Healthcare, Technology, UX Design

IDEAS IN BRIEF

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Siloed Security? Forget AI Adoption

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Get the newly revised and updated second edition of the first bestselling book about ai agents

Using Conversational AI Platforms to Find the Real ROI

As conversational AI reshapes business processes, major platforms like OneReach.ai and Cognigy are emerging as pivotal players in scalable implementations. Discover how these platforms orchestrate AI ecosystems, providing long-term value and transforming product design in ways that tools like ChatGPT alone cannot.

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5 min read

How Conversational AI Is Shaping The Future of UX 

The article discusses the transformative impact of conversational AI on UX design, emphasizing the need for user-centric approaches and the emerging societal changes driven by AI technology.

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3 min read

Join Jeff McMillan and David Wu of Morgan Stanley as they delve into the creation of a cutting-edge digital assistant for the firm’s advisors. In this insightful conversation with Robb and Josh, they explore the technical and strategic efforts behind building an AI assistant that harnesses a vast knowledge base, propelling Morgan Stanley to the forefront of conversational AI innovation.

AI, Early-Career Jobs, and the Return to Thinking

Artificial Intelligence, Design Automation, Design Career, Future of Work

AI didn’t just change work — it removed the starting point. This piece explores what happens when early-career jobs vanish, and why the most “future-proof” skills might be the oldest ones.

Article by Pavel Bukengolts

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November 13, 2025

5 min read

AI Boosts for UI/UX Designers: Fast Growth with Smart Tools

AI in UX, Design Tools and Software, Design Workflow, Product Design, UX Design

AI is changing how designers work — speeding up workflows, sparking creativity, and taking care of the tedious parts. But it’s not here to replace designers — it’s here to amplify their insight, empathy, and impact.

Article by Nayyer Abbas

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November 11, 2025

5 min read

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