User experience is everything.™
Alex Schleifer

Teehan+Lax UX Fund

Here’s an interesting experiment. A fund where companies are picked according to the user experience they provide. Not sure if I’d have EA in there as, for me at least, “doing business with them” hasn’t been that much of a positive experience. And yet I keep buying every single Battlefield game they release.

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2 Comments

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Jon Lax
10 November 2006, 14:54 ( Permalink )

EA was not originally on our list, but was suggested by a friend of ours. We had some debate if they met our criteria. It is debateable, but chose to add them. Luckily for us ERTS is up 9%, currently our most successful purchase.

Alex Schleifer
10 November 2006, 15:50 ( Permalink )

Admittedly, EA does manage to release very polished games on a yearly basis and people obviously love them. They do however have a tendency to try and monetize everything which is maybe better for the stock price than the gamer.

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About the author:
Alex Schleifer
CEO, Sideshow
Alex is CEO of Sideshow , an award winning creative agency. You can read his blog here.
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Teehan+Lax UX Fund

Friday November 10, 2006 by Alex Schleifer

Here’s an interesting experiment. A fund where companies are picked according to the user experience they provide. Not sure if I’d have EA in there as, for me at least, “doing business with them” hasn’t been that much of a positive experience. And yet I keep buying every single Battlefield game they release.