User experience is everything.™
Howard Mann

Radiohead Gets It

The web is buzzing about Radiohead offering their latest album for download using a “You name the price (Even if it is zero)” strategy. Scary if you own a music label. What I like just as much is the web site that tells the story clearly but keeps a stylish edge.

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8 Comments

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Frederick Foxtrott
3 October 2007, 17:22 ( Permalink )

I completely agree. We are all waiting…
http://frederickfoxtrott.wordpress.com

Rian
3 October 2007, 20:18 ( Permalink )

It “tells the story clearly but keeps a stylish edge”? Hmm, I have to disagree on that one. I don’t think it’s a good user experience at all. Very confusing site…

Nick Martelli
4 October 2007, 22:18 ( Permalink )

i agree, button placement doesn’t make any sense

Wayne
5 October 2007, 20:40 ( Permalink )

WTF! Please post a “You might go blind” disclaimer. Jesus.

Jen Hughes
16 October 2007, 04:37 ( Permalink )

I love the Radiohead website they really have shown a new direct way to use the web for promotion of their product without all the messy bits..they are musicians..they want to sell their music .. get an audience ..the design looks like an LP cover it serves their purposes well. Let’s see what commercial reaction they get.

Jimmy J
18 October 2007, 16:53 ( Permalink )

Wow! The site looks like my 2 yo son just threw up on my monitor. Sorry, but as for a great UX experience, it lacks everything except crap.

jonathan
20 October 2007, 22:25 ( Permalink )

Yo!

It’s not about “a good user experience” it’s about NEW user experience!

Alex Schleifer (UX Mag)
22 October 2007, 06:39 ( Permalink )

Seems like it’s worked out for them: “What the band got was an average of $8 per album sold, bringing estimates of profit to about $10 million. Not too shabby for one week. The number of albums sold in the past week exceeded the launch week sales of its three previous albums combined.” — From Mashable

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About the author:
Howard Mann
President, Dig Business Design
Howard is the president of DIG Business Design Inc. a leading strategy, marketing and innovation consultancy based in New York City. DIG’s big ideas and big results help a select group of entrepreneurs make their businesses more fun to run. You can read his blog here.
Related Articles

Radiohead Gets It

Tuesday October 2, 2007 by Howard Mann

The web is buzzing about Radiohead offering their latest album for download using a “You name the price (Even if it is zero)” strategy. Scary if you own a music label. What I like just as much is the web site that tells the story clearly but keeps a stylish edge.