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Howard Mann

Yahoo vs Google home pages - Less or more?

A comparison of Yahoo and Google home pages from 1996-2005. An interesting quick view of differing approaches.

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6 Comments

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Sean
4 November 2007, 16:43 ( Permalink )

Yahoo got really bad around 2003 and 2004. In 2005, it doesn’t look like they reduced the amount of information, just added some white space around items, creating what I feel is a huge improvement.

It is interesting to see how much a little white space can improve a layout.

hcabbos
4 November 2007, 17:23 ( Permalink )

Less is more :)

Dani Armengol
5 November 2007, 07:07 ( Permalink )

This remembers me a video that we did in my company some time ago:

http://youtube.com/watch?v=BOYsxYATU7U

Benjamin Ho
5 November 2007, 17:52 ( Permalink )

Nice! Even Google wasn’t “Google” when they started!

dr
6 November 2007, 08:09 ( Permalink )

Yahoo has a search only page at http:\\search.yahoo.com but I don’t know if it’s even accessible from their current front page. I like Google better – clean and easy to work with, plus if I wanted news it’s one click away.

PanchoPimp
8 November 2007, 23:35 ( Permalink )

Apples and Oranges… It’s like placing Amazon’s home page and Craigslist’s on a time chart. You can talk about how each has changed over the years, but they have nothing to do with each other. Both different business models with different purposes except for one thing… a search box.

If you stripped the search box out of yahoo’s page and compared it to google, most people would agree Yahoo cares more about aesthetics… what happens afterwards is another dicsussion.

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About the author:
Howard Mann
President, Dig Business Design
Howard is the president of DIG Business Design Inc. a leading strategy, marketing and innovation consultancy based in New York City. DIG’s big ideas and big results help a select group of entrepreneurs make their businesses more fun to run. You can read his blog here.
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Yahoo vs Google home pages - Less or more?

Sunday November 4, 2007 by Howard Mann

A comparison of Yahoo and Google home pages from 1996-2005. An interesting quick view of differing approaches.