User experience is everything.™
Howard Mann

If Taglines Were Honest

08 Nov 2007 | Digg | Del.icio.us | Permalink | Print | 1 Comments

Smart list of honest taglines. My favorite: “Southwest Airlines: On your marks, get set, find a seat!” These would be far more effective and memorable than what most companies come up with. Reminds of the Dudley Moore movie where a group from a psychiatric ward write honest ads. “Metamucil. It makes you go to the bathroom”

end of article

1 Comments

Comment feed | Back to Top

haxan
9 November 2007, 16:22 ( Permalink )

this is a nice one! ;)

Comments closed for this article.

About the author:
Howard Mann
President, Dig Business Design
Howard is the president of DIG Business Design Inc. a leading strategy, marketing and innovation consultancy based in New York City. DIG’s big ideas and big results help a select group of entrepreneurs make their businesses more fun to run. You can read his blog here.
Also by this author Early Twitter Interface Sketch The Web Under the Sea When Is Good Simple Scheduler MSNBC visual newsreader Logo Design - 5 Types of Marks Johnny Bunko Trailer Marriott's ultra-adaptable room Only what you are looking for 10 principles of effective web design User Experience Of The Future
Related Articles
© 2008 UX Magazine Publications | Content is licensed under Creative Commons.
Brought to you by Lovely Productions & Sideshow
Textpattern Powered
Hosting sponsored by MediaTemple

If Taglines Were Honest

Thursday November 8, 2007 by Howard Mann

Smart list of honest taglines. My favorite: “Southwest Airlines: On your marks, get set, find a seat!” These would be far more effective and memorable than what most companies come up with. Reminds of the Dudley Moore movie where a group from a psychiatric ward write honest ads. “Metamucil. It makes you go to the bathroom”

© 2008 UX Magazine Publications | Content is licensed under Creative Commons.
Brought to you by Lovely Productions & Sideshow
Textpattern Powered
Hosting sponsored by MediaTemple