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About the author:
Howard Mann
President, The Business Brickyard

Howard is the president of The Business Brickyard (TBB) a leading strategy, marketing and innovation agency. He is also a founder at Sideshow and the author of "Your Business Brickyard: Getting back to the basics to make your business more fun to run" (2008).

Prior to founding TBB in 2001 Howard was President of a leading Customs Broker and International Freight Forwarder with 6 offices in the United States and a global network of over 35 agents worldwide.

He also writes and speaks about business, marketing, the Internet and the importance of getting the basics of business perfect.

Related Articles

Design for Emotion and Flow

Tuesday August 19, 2008 by Howard Mann

Begin by considering the desired outcome of every interaction and then removing everything that distracts the user from accomplishing that outcome. A great read.