The Role of Emotion in UX: Embracing Emotionally Intelligent Design
Design Leadership, Design Thinking, UX Design
Learn how understanding user emotions can create intuitive, supportive designs that build trust and loyalty.
							
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Lean UX and User-Centered Design share the same heart — empathy for users — but differ in pace and practice. This piece shows how Lean UX turns UCD principles into a faster, data-driven approach for modern teams.
by Paivi Salminen
3 min read
October 30, 2025
by Krystian M. Frahn
6 min read
Artificial Intelligence, Design Thinking, Digital Transformation, Empathy, Human-Centered Design, UX Strategy
IDEAS IN BRIEF
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October 28, 2025
by Morteza Pourmohamadi
3 min read
Cognition, Critical Thinking, Design Process, Design Thinking, Human-Centered Design, UX Strategy
IDEAS IN BRIEF
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Get the newly revised and updated second edition of the first bestselling book about ai agents
As conversational AI reshapes business processes, major platforms like OneReach.ai and Cognigy are emerging as pivotal players in scalable implementations. Discover how these platforms orchestrate AI ecosystems, providing long-term value and transforming product design in ways that tools like ChatGPT alone cannot.
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5 min read
The article discusses the transformative impact of conversational AI on UX design, emphasizing the need for user-centric approaches and the emerging societal changes driven by AI technology.
IDEAS IN BRIEF
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3 min read
Join Jeff McMillan and David Wu of Morgan Stanley as they delve into the creation of a cutting-edge digital assistant for the firm’s advisors. In this insightful conversation with Robb and Josh, they explore the technical and strategic efforts behind building an AI assistant that harnesses a vast knowledge base, propelling Morgan Stanley to the forefront of conversational AI innovation.
Design Leadership, Design Thinking, UX Design
Learn how understanding user emotions can create intuitive, supportive designs that build trust and loyalty.
Article by Pavel Bukengolts
IDEAS IN BRIEF
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October 23, 2025
5 min read
							Design Psychology, Design Thinking, Game Design, Human-Centered Design, Psychology, User Experience
What if your productivity app could keep you as focused as your favorite game? This article explores how game design psychology can transform everyday tools into experiences that spark flow, focus, and real engagement.
Article by Montgomery Singman
IDEAS IN BRIEF
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October 21, 2025
12 min read
							AI in UX, Artificial Intelligence, Cognition, Human-AI Interaction, Human-Centered Design, Psychology, Psychology and Human Behavior, User Research, UX Design
Trusting AI isn’t the goal — relying on it is. This article explores why human trust and AI reliance are worlds apart, and what UX designers should focus on to make AI feel dependable, not human.
Article by Verena Seibert-Giller
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October 16, 2025
4 min read
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