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Usability Tests vs. Focus Groups

Learn when to talk to users, and when to watch them in order to uncover real insights and design experiences that truly work.

by Paivi Salminen

2 min read

Usability Tests vs. Focus Groups

How UX Design is Revolutionising Medtech Cost Efficiency

November 18, 2025

by Dennis Lenard

7 min read

Healthcare, Technology, UX Design

IDEAS IN BRIEF

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Siloed Security? Forget AI Adoption

November 17, 2025

by Josh Tyson

1 min read

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AI, Early-Career Jobs, and the Return to Thinking

November 13, 2025

by Pavel Bukengolts

5 min read

Artificial Intelligence, Design Automation, Design Career, Future of Work

IDEAS IN BRIEF

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Get the newly revised and updated second edition of the first bestselling book about ai agents

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Using Conversational AI Platforms to Find the Real ROI

As conversational AI reshapes business processes, major platforms like OneReach.ai and Cognigy are emerging as pivotal players in scalable implementations. Discover how these platforms orchestrate AI ecosystems, providing long-term value and transforming product design in ways that tools like ChatGPT alone cannot.

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5 min read

How Conversational AI Is Shaping The Future of UX 

The article discusses the transformative impact of conversational AI on UX design, emphasizing the need for user-centric approaches and the emerging societal changes driven by AI technology.

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3 min read

Building an Advanced Digital Assistant with Morgan Stanley

Join Jeff McMillan and David Wu of Morgan Stanley as they delve into the creation of a cutting-edge digital assistant for the firm’s advisors. In this insightful conversation with Robb and Josh, they explore the technical and strategic efforts behind building an AI assistant that harnesses a vast knowledge base, propelling Morgan Stanley to the forefront of conversational AI innovation.

AI Boosts for UI/UX Designers: Fast Growth with Smart Tools

AI in UX, Design Tools and Software, Design Workflow, Product Design, UX Design

AI is changing how designers work — speeding up workflows, sparking creativity, and taking care of the tedious parts. But it’s not here to replace designers — it’s here to amplify their insight, empathy, and impact.

Article by Nayyer Abbas

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November 11, 2025

5 min read

UX Promptly Needed: a Railway Digital Transformation Story

AI in UX, Artificial Intelligence, Design Thinking, Digital Transformation, Human-Centered Design, Innovation, UX Design

When a traveler loses her bag, a simple UX flaw turns inconvenience into chaos. What if smart design and AI could turn that moment into a story of trust instead?

Article by Krystian M. Frahn

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November 6, 2025

3 min read

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