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How to Think About UX Research Failures

Article by Lawton Pybus
6 min read
  • Research Methods and Techniques, The Evolution of Research, Things UX People Like, UX Education
IDEAS IN BRIEF
How to Think About UX Research Failures
  • The article examines how UX research studies can fail due to issues in design, analysis, and generalization, using case studies to highlight each category’s importance in maintaining research integrity and relevance.
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7 Things I Learned About Systems

Article by Martin Lorenz
9 min read
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7 Things I Learned About Systems
  • The article explores the author’s evolving understanding of system design through seven key lessons learned from their professional experiences, emphasizing:
    • the importance of flexibility
    • collaboration
    • accountability,
    • and sustainability in contemporary design practices.

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Conversational ai is changing the nature of every job at every company starting yesterday.

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The Disruption of Customer Experience: How Conversational AI is upping UX and CX standards

4.29 average rating

The potential of conversational AI has still to be fully embraced. Nevertheless, it’s already possible to foresee some of the strategic opportunities of its large-scale deployment. In this article, Jordan Ratner gives an insightful perspective on the transformative power that conversational AI has and how it’s going to shape the future of organizations.
 
IDEAS IN BRIEF
The Disruption of Customer Experience: How Conversational AI is upping UX and CX standards
  • By transforming the way humans interact with technologies and making them more accessible to the public, conversational AI is raising the bar for customer experience.
  • One of the most tangible impacts of conversational AI has been on customer support and sales conversion. Thanks to the automation of conversations, the load on human staff is reduced, which leads to greater customer and employee experience.
  • As technological development advances, more opportunities to make good use of conversational AI will emerge. Nevertheless, it’s also necessary to not underestimate potential challenges related to legacy systems, data availability, shortage of conversational AI specialists.
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13 min read

A Six-Minute Breakdown of Gartner’s Top Conversational AI Platforms

4.29 average rating

There’s a ton of noise, promises and exaggerations flying around. Here’s a breakdown of the sixteen conversational AI platforms in Gartner’s 2019 Market Guide.

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11 min read

Measuring Users’ Mental Models

Basic and advanced approaches to understanding and analyzing users’ beliefs about your product

Article by Lawton Pybus
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Measuring Users’ Mental Models
  • The article discusses the concept of mental models and various methods for measuring and analyzing them in user research, highlighting their importance in designing user-friendly experiences.
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7 min read

The Rising Demand for Hyperspecialization

  • Employee Experience, Employment and Hiring
Article by Andy Hilliard
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The Rising Demand for Hyperspecialization
  • The article discusses the rising demand for hyperspecialization in software development, driven by emerging technologies and the scarcity of technical skills, and emphasizes the need for companies to balance legacy technologies with the adoption of new solutions to succeed in the evolving landscape.
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5 min read
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