The latest edition of Ad Age's premiere event is going down for the first time in the cradle of the digital revolution, where search, social, mobile, and gaming are now redefining communications and marketing.

The goal of Digital West is to bridge the gap between the technological innovation and active creation of new models and platforms on the west coast with big brands and media looking to evolve and execute on their own internal visions for progress.

We will explore certain key themes, like mobile and social commerce, content dissemination and marketing, video and entertainment, and others, focusing on the new models, platforms, and technologies that will power the industry's evolution in those spaces.

The hope is to facilitate conversation around these issues between the marketing, media, and entrepreneurial communities, so they might collaborate and innovate in concert, pushing our entire industry forward in the process.

Following the success of our first event in Paris in April 2010, we are thrilled to announce the 2nd annual Health 2.0 Europe in Berlin on October 27-28, 2011.The 2010 event gathered over 500 delegates in its first year and showcased the best of Europe’s Health 2.0 offerings with some American input too. Co-hosted with our partner the K.I.T. Group, the 2nd edition will reconvene all the leaders and stakeholders in web 2.0 for health: IT solution providers, health professionals, patient organizations, health authorities, public and private insurance organizations, medical devices and pharmaceutical companies, telecom groups, VC and financiers, policy makers, academics and more.

In my previous UX Magazine article, The Coming Zombie Apocalypse, I discussed how small, Web-connected devices are overturning our old-school assumptions about devices and applications. It was a general introduction to the trend, and I'd like to drill deeper in this article by focusing on a core building block of this new order: the ability to store user data in "the cloud."

I assume most readers are familiar with the concept of cloud computing, but it's a very broad concept encompassing a wide range of technologies. This article will focus on a core aspect, the storage of a users' data outside of their personal devices. This is a very disruptive shift that enables user experiences that would be impossible with only local storage, and creates a new facet of design: the UX of data.

The Web is increasingly happening in realtime. With websites such as Facebook and Twitter leading the way, users are coming to expect that all sites should serve content as it occurs -- on smartphones as well as computers. This book shows you how to build realtime user experiences by adding chat, streaming content, and including more features on your site one piece at a time, without making big changes to the existing infrastructure. You'll also learn how to serve realtime content beyond the browser.

Throughout the book are many practical JavaScript and Python examples that you can use on your site now. And in the final chapter, you'll build a location-aware game that combines all of the technologies discussed.

    Use the latest realtime syndication technology, including PubSubHubbub
    Build dynamic widgets on your homepage to show realtime updates from several sources
    Learn how to use long polling to "push" content from your server to browsers
    Create an application using the Tornado web server that makes sense of massive amounts of streaming content