Psychologist Mihaly Csikszentmihalyi investigates "optimal experience," revealing what makes an experience genuinely satisfying: a state of consciousness called flow.
How different design principles can be applied to the field of digital product design. Covering six core themes; persuasion, behavior, visual design, usability, interaction and content.
Solving people problems will inevitably solve business problems. The challenge is to get businesses to believe in it, and trust those to deliver on the promise of user centered design.