<p><a href="http://www.davidarmano.com">David Armano</a> is a Creative Director at <a href="http://www.digitas.com/">Digitas</a>. His personal blog, <a href="http://darmano.typepad.com/logic_emotion/">Logic+Emotion</a>, exists at the intersection of Marketing 2.0, Brand Engagement and Experience Design—where passive consumers are transformed into active participants.</p>