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Join Jeff McMillan and David Wu of Morgan Stanley as they delve into the creation of a cutting-edge digital assistant for the firm’s advisors. In this insightful conversation with Robb and Josh, they explore the technical and strategic efforts behind building an AI assistant that harnesses a vast knowledge base, propelling Morgan Stanley to the forefront of conversational AI innovation.
Cognition, Critical Thinking, Design Process, Design Thinking, Human-Centered Design, UX Strategy
As AI takes on more of the solution work, the real craft of design shifts to how we frame the problem. This piece explores why staying with uncertainty and resisting the urge to rush to answers may be a designer’s most powerful skill.
Design Leadership, Design Thinking, UX Design
Learn how understanding user emotions can create intuitive, supportive designs that build trust and loyalty.
Design Psychology, Design Thinking, Game Design, Human-Centered Design, Psychology, User Experience
What if your productivity app could keep you as focused as your favorite game? This article explores how game design psychology can transform everyday tools into experiences that spark flow, focus, and real engagement.
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