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The Cortex-First Approach: Why UX Starts Before the Screen

Explore why psychology, not pixels, decides whether users flow effortlessly or freeze in confusion, and how understanding cognition changes everything about UX design.

by Tushar Deshmukh

6 min read

The Cortex-First Approach: Why UX Starts Before the Screen

5 Predictions for Agentic AI in 2026

December 18, 2025

by Josh Tyson

1 min read

The Biggest Company in AI You’ve Never Heard Of

December 18, 2025

by Josh Tyson

2 min read

Understanding Don Norman's Principles of Interaction

December 18, 2025

by Paivi Salminen

3 min read

Human-Centered Design, Interaction Design, Usability, User Experience, UX Design

Get the newly revised and updated second edition of the first bestselling book about ai agents

Using Conversational AI Platforms to Find the Real ROI

As conversational AI reshapes business processes, major platforms like OneReach.ai and Cognigy are emerging as pivotal players in scalable implementations. Discover how these platforms orchestrate AI ecosystems, providing long-term value and transforming product design in ways that tools like ChatGPT alone cannot.

5 min read

How Conversational AI Is Shaping The Future of UX

The article discusses the transformative impact of conversational AI on UX design, emphasizing the need for user-centric approaches and the emerging societal changes driven by AI technology.

3 min read

Building an Advanced Digital Assistant with Morgan Stanley

Join Jeff McMillan and David Wu of Morgan Stanley as they delve into the creation of a cutting-edge digital assistant for the firm’s advisors. In this insightful conversation with Robb and Josh, they explore the technical and strategic efforts behind building an AI assistant that harnesses a vast knowledge base, propelling Morgan Stanley to the forefront of conversational AI innovation.

AI+UX: A Few Notes from the Field

Artificial Intelligence, Future of Work, UX Design

Learn how one team cut 135 hours of UX work using AI without losing quality, control, or their minds.

Article by Pavel Bukengolts

December 16, 2025

3 min read

Ableist Design: Challenging Systemic Norms

Accessibility, Design Ethics, Human-Centered Design, Inclusive Design, UX Design

Discover how ableism influences our interfaces and why real design begins with humanity, not assumptions.

Article by Tamara Sredojevic

December 11, 2025

24 min read

An Operating System for Organizations: Why Every Business, Product, and Design Leaders Need Agent Runtime Environments

Agentic AI, Artificial Intelligence, Digital Transformation, Enterprise AI, Product Management

Learn about the invisible "power grid" that drives successful AI and why runtimes, rather than models, decide who turns pilots into real results.

Article by UX Magazine Staff

December 10, 2025

5 min read

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