UX Magazine—UX is AI, AI is UX

Structure Before Features

Most people building business solutions with AI tools hit a wall. The usual suspect is a lack of clarity and infrastructure. According to Evan J. Schwartz (Chief Innovation Officer for AMCS Group and adjunct professor at Jacksonville University), the structure comes first (defined actors, containment envelopes, dependency policy), then features are built. The thing holding most orgs back? There’s no change without pain. There’s also the growing scarcity of people who can think in terms of constraints—not prompts.

Originating episode · Structure Before Features · Invisible Machines · Evan J. Schwartz · S7E15 · August 2026

Read the full Ideation →

Without pain, there is no change. Very few of us run after the pain.

—Evan J. Schwartz

Ideations—Season 7 All ideations →

Future-Solving

Naming the human-feeling outcome before the tool parade begins: map what must become true, let exploration stay fuzzy while the vision stays sharp, and refuse to substitute vendor matrices for strategy.

Canonical Knowledge

One governed layer of meaning everyone agrees to treat as source-of-truth—so agents and humans aren’t improvising incompatible copies of the same policy, pricing rule, or clinical pathway.

Cheap Prediction, Expensive Judgment

When prediction drops toward zero marginal cost, the binding constraint stops being “can the model guess right?” and becomes “who is accountable for acting on it inside messy institutions?”

The Confabulation Machine

LLMs as conviction engines: fluent, plausible, and prone to completing narratives that never happened—a design problem for verification layers, not just model knobs.