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Gamification or Manipulation? Understanding the Ethics of Engagement Loops

Examine the boundaries of engagement and envision the ideal ethical design.

by Tushar Deshmukh

5 min read

BOOK EXCERPT: The Infinity Machine

Artificial Intelligence, Future of AI, Innovation, LLM, Neuroscience, Technology

IDEAS IN BRIEF

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Ethical UX Series | Latest

Gamification or Manipulation? Understanding the Ethics of Engagement Loops

Behavioral Design, Ethical Design, Ethical UX Series, Product Design, UX Design

IDEAS IN BRIEF

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Cloze Test in Practice

Content Strategy, Mobile UX/Usability, UX Design

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Get the newly revised and updated second edition of the first bestselling book about ai agents

Using Conversational AI Platforms to Find the Real ROI

As conversational AI reshapes business processes, major platforms like OneReach.ai and Cognigy are emerging as pivotal players in scalable implementations. Discover how these platforms orchestrate AI ecosystems, providing long-term value and transforming product design in ways that tools like ChatGPT alone cannot.

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5 min read

How Conversational AI Is Shaping The Future of UX 

The article discusses the transformative impact of conversational AI on UX design, emphasizing the need for user-centric approaches and the emerging societal changes driven by AI technology.

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3 min read

Join Jeff McMillan and David Wu of Morgan Stanley as they delve into the creation of a cutting-edge digital assistant for the firm’s advisors. In this insightful conversation with Robb and Josh, they explore the technical and strategic efforts behind building an AI assistant that harnesses a vast knowledge base, propelling Morgan Stanley to the forefront of conversational AI innovation.

The Psychology of Onboarding: First Impressions Rule the Brain

Behavioral Design, Cognition, Product Design, User Experience, User Psychology, UX Design

Learn why your users decide whether to stay or leave before they even understand your product.

Article by Tushar Deshmukh

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March 19, 2026

5 min read

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