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Friction Science: Why Users Drop Off

Find out why users really abandon your product. It's not the button color or spacing. It's something deeper.

by Tushar Deshmukh

5 min read

Friction Science: Why Users Drop Off

Where Are Conversation Designers Now?

February 5, 2026

by Diana N.

8 min read

Artificial Intelligence, Conversational AI, Conversational Design, UX Design

IDEAS IN BRIEF

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Scaled AI Requires Canonical Truth

February 4, 2026

by Josh Tyson

2 min read

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From Guidance to Manipulation: the New Reality of UX

February 3, 2026

by Disha Shenoy

4 min read

Behavioral Design, Design Ethics, Ethical Design, UX Design

IDEAS IN BRIEF

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Using Conversational AI Platforms to Find the Real ROI

As conversational AI reshapes business processes, major platforms like OneReach.ai and Cognigy are emerging as pivotal players in scalable implementations. Discover how these platforms orchestrate AI ecosystems, providing long-term value and transforming product design in ways that tools like ChatGPT alone cannot.

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5 min read

How Conversational AI Is Shaping The Future of UX 

The article discusses the transformative impact of conversational AI on UX design, emphasizing the need for user-centric approaches and the emerging societal changes driven by AI technology.

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3 min read

Building an Advanced Digital Assistant with Morgan Stanley

Join Jeff McMillan and David Wu of Morgan Stanley as they delve into the creation of a cutting-edge digital assistant for the firm’s advisors. In this insightful conversation with Robb and Josh, they explore the technical and strategic efforts behind building an AI assistant that harnesses a vast knowledge base, propelling Morgan Stanley to the forefront of conversational AI innovation.

Usability, Accessibility, and Inclusivity

Accessibility, Human-Centered Design, Inclusive Design, Usability, UX Design

Learn how usability, accessibility, and inclusivity connect under the idea of human-centered design.

Article by Paivi Salminen

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January 29, 2026

3 min read

The Psychology of Color in UI/UX Design

Color Psychology, Design Thinking, Product Design, UI Design, UX Design

Discover how smart color choices influence user emotions, behavior, and digital experiences.

Article by Upeksha Sandeepani

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January 27, 2026

4 min read

The AI Mirror: How We Become the Systems We Use

AI Bias, Artificial Intelligence, Human-Computer Interaction, Machine Learning

Explore how to recognize AI's influence on your thinking, and take control of what shapes your judgment.

Article by Pavel Bukengolts

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January 22, 2026

4 min read

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